Make it Yours Tour
So I took a YETI cooler… and turned it into a whole event.
For this project, I was tasked with creating a campaign centered around a branded experience. I developed the “Make It Yours Tour 2026,” an event concept focused on personalization, where people can customize YETI products to reflect their own style, team, or identity.
From there, I built out a full series of social ads to promote the event and bring the idea to life across different audiences and moments.
This collection of social ads was created to support the “Make It Yours Tour 2026,” each exploring a different angle of the campaign from everyday lifestyle moments to game day and interactive concepts. Together, they show how the idea can stretch across different audiences while still feeling cohesive and on brand. Each piece was designed to drive engagement, encourage interaction, and make personalization feel like something people would actually want to participate in. Whether online or at the event, the goal was to turn customization into an experience, not just a feature. The result is a campaign that feels flexible, engaging, and built for real audiences.
The Insight
This campaign is built on the idea that people do not just want products they want something that feels like theirs. By focusing on customization, each ad shows how YETI products can become personal through names, colors, teams, and everyday use turning something functional into something expressive and shareable. Because no one wants the same as everyone else.
