Adidas Tennessee Takeover
For this project, we were given a list of brands and asked to build out a social campaign from scratch. I chose adidas and used Tennessee’s switch from Nike to adidas as the starting point, because it felt like a real moment that students were actually experiencing.
From there, I built out a three-piece concept collection, including a women’s set, a men’s piece, and a reworked jersey. I focused on details that people actually notice, like fit, stripes, and placement, making sure everything felt wearable while still pulling in adidas structure.
The goal was to make the transition feel natural. Not like a forced rebrand, but something that fits into what students already wear and how they show up every day.
