Adidas Tennessee Takeover
The Problem:
Tennessee switching from Nike to adidas was a big deal.
People were used to one look, one brand, one identity. A change like that can either feel exciting… or completely wrong.
The Idea:
Do not fight the change. Own it.
I built a campaign around the idea that nothing about Tennessee pride is changing, just how it shows up. Same energy, same fans, same traditions, just rewritten in stripes.
From there, I designed a small collection of pieces that felt wearable, current, and true to both Tennessee and adidas. The focus was on details people actually notice like fit, placement, and how it would look in real life, not just on a mockup.
The Goal:
Make the transition feel natural, not forced.
The goal was to show that this is not a loss of identity, it is just a new version of it. Something that fits into what people already wear, how they show up, and how they represent Tennessee every day.
