Megan Moroney EPK

The New Face of Heartbreak Country

The Problem

Emerging artists need more than just good music to stand out, they need a clear identity and a story people can instantly connect to.

For someone like Megan Moroney, who already has momentum, strong visuals, and a growing fan base, the challenge is packaging all of that into something cohesive that feels both professional and personal.

The Idea

I created an Electronic Press Kit that feels less like a document and more like an experience. Inspired by Megan’s brand, the design blends editorial layouts with scrapbook style elements to reflect both her polished image and the real, emotional storytelling behind her music.

Each section highlights a different part of her story, from her rise as an artist to her discography, press coverage, and tour history, while keeping a consistent visual identity rooted in her signature colors, style, and energy. The goal was to make it feel like you are getting to know her, not just reading about her.

The Goal

The goal was to create a visually engaging and cohesive EPK that could be used to promote Megan Moroney to labels, media, and industry professionals.

By combining strong storytelling with recognizable branding, the EPK was designed to showcase her as not just a rising artist, but a fully developed brand with a clear identity, growing audience, and long term potential.