Tri-Star Coffee

This project started with a coffee trailer and a lot of creative freedom

The Problem:

When I first started working with Tri-Star, it was basically starting from nothing. There were no menus, no real branding, and no social presence to help people find or recognize the business.

It had the product, but not the identity.

The Outcome:

The Idea:

I took on the creative side of the brand and helped build it from the ground up. That meant creating menus, defining the visual style, and developing content that gave Tri Star a personality people could connect with.

I leaned into bright, playful visuals and content that felt natural and fun instead of overly polished. A lot of the TikToks focused on drinks, day to day moments, and just showing what the brand actually feels like in real life.

The goal was to make it feel less like a coffee stand and more like a brand people wanted to follow.

Tri-Star now has a clear and recognizable identity across everything from in person menus to online content. What started as nothing now has a strong foundation that continues to grow.

We now release monthly menu drops that give customers something new to look forward to, while also creating consistent content opportunities. Along with that, the brand has built strong social engagement, with content that people actually interact with, share, and come back to.

It turned the brand into something people do not just visit, but keep up with.