The Idea:

As Apparel Chairman, I led the design and production of multiple apparel drops throughout the year, turning everyday merch into something more personal and wearable.

Instead of treating each item like a requirement, I approached every drop like its own moment. The goal was to create pieces that felt on trend, true to the brand, and something members would choose to wear outside of events.

Every design had to follow strict brand guidelines and be approved at both a national and local level, which pushed me to think beyond just how something looked and focus on how it functioned and felt as part of a larger experience.

I also led a 15 member committee, managed timelines, and presented each launch to the full chapter, making sure every piece not only looked strong but actually landed with over 500 members.

Tennessee Zeta Apparel Chairman

Surprise: the sorority girl loves clothes… and somehow ended up designing all of them.

The Problem:

With a chapter of over 500 members, apparel can easily become repetitive and overlooked. Most merch ends up being something you wear once for an event and never touch again.

The challenge was creating pieces that people were actually excited about, not just something they felt like they had to buy.

The Outcome

What started as simple merch quickly turned into high demand drops.

Over the year, I designed and produced 40 plus apparel pieces for a 500 plus member chapter. Multiple launches exceeded minimums by up to 200 percent, with top items like sweatshirts selling around 60 units at 80 dollars each.

From generating thousands in revenue to creating a chapter wide gift for over 500 members, every piece balanced scale, quality, and something people were genuinely excited to have.

More importantly, people actually wore the merch. Not just to events, but in their everyday lives, which is kind of the whole point.