Making things pretty
Tri-Star Coffee
Portland TN, 2025-Present
Branding & Social Media Manager
• Built and refined the brand identity across menus, seasonal launches, logo elements, and in-store materials while leading multi-platform social strategy.
• Created branded campaigns and content that strengthened customer recognition and engagement from concept through execution.
Rocky’s Tuff Trucks
Gallatin TN, 2023-Present
Social Media Manager & Office Assistant
• Led Instagram and TikTok strategy, doubling TikTok following and reaching 3,000+ users through Instagram.
• Balanced creative production with operational support, managing invoicing, inventory coordination, and financial processing in QuickBooks.
Tri-Star Little Britches Rodeo Association
Lebanon TN, 2020-Present
Merchandise Manager & Brand Development
• Helped establish and grow the organization’s brand presence by launching social platforms and supporting event marketing initiatives.
• Directed merchandise strategy and sales at events to strengthen brand visibility across regional audiences.
Zeta Tau Alpha
Knoxville TN, 2025
Apparel Chair
• Directed full-cycle merchandise launches for 500+ members, overseeing creative vision, licensing approvals, vendor coordination, and Instagram promotion
• Consistently exceeded 50-unit minimums and managed large-scale annual orders within strict budget parameters.
Call Me!
Kmthomson06@gmail.com
www.linkedin.com/in/karlee-thomson
Smarty Pants
Bachelor’s Degree
University of Tennessee, Knoxville
Currently in Senior year
Advertising/Communication Information Degree
Minor in Business Administration
Spring Semester 2025
Associate’s degree
Middle College in High School
Austin Peay State University,
Clarksville TN
2024 Liberal Arts Degree
Here I Am
For most of my life, I was convinced I was going to be a lawyer, drawn to structure, persuasion, and the idea of building a strong case. Then I came to the University of Tennessee and fell headfirst into the creative side of advertising, realizing the arts and crafts kid who labeled everything with her name had been building toward visual storytelling all along, and that creativity could be more than a hobby, it could be the career that finally feels like me.